<\/p>\n
The rise of generative AI could reshape not just how journalism is produced, but how audiences consume and define news itself, according to Gina Chua, executive editor of Semafor. <\/p>\n
Writing in the publication, Chua argues that while much of the industry debate has focused on whether AI threatens jobs or ethics in reporting, the bigger question is how it will change reader behaviour \u2014 and how publishers can adapt.<\/p>\n
Search traffic is already declining, she notes, as users increasingly rely on AI summaries from Google and other platforms rather than clicking through to multiple news sites. \u201cThat\u2019s just a tiny taste of what\u2019s coming,\u201d Chua writes, predicting that generative AI will alter how people find information, what they expect from it and what they do with it.<\/p>\n
That shift could challenge the very idea of the news \u201cstory.\u201d If readers come to expect personalised, on-demand versions of coverage, she suggests, the value of journalists may be judged less by their prose and more by their questions, reporting and insights. The industry may also need new standards for presenting content to machines, with publishers rethinking output for an AI-centric distribution model.<\/p>\n
Chua raises further questions about business models. If news is increasingly aggregated and rewritten by AI systems, how will reporters and publishers be paid? She points to analyst Ben Thompson\u2019s argument that value could lie not in the content itself, but in the communities around it.<\/p>\n
The article also highlights the risks of filter bubbles as AI delivers personalised versions of reality tailored to users\u2019 biases. News organisations, Chua says, will need to find ways of building \u201cshared realities\u201d while acknowledging multiple perspectives.<\/p>\n
Despite the uncertainties, she sees opportunities. The basic act of reporting \u2014 finding new information that AI cannot generate \u2014 remains essential. At the same time, live events and trusted individual voices are gaining traction as audiences look for connection in an increasingly fragmented media environment.<\/p>\n
Chua concludes that the disruption ahead will be greater than that of the internet or social media. \u201cWe don\u2019t have a lot of time to figure this out,\u201d she warns, urging news organisations to confront the challenge of serving audiences whose expectations are being rapidly reshaped by AI.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"
The rise of generative AI could reshape not just how journalism is produced, but how audiences consume and define news itself, according to Gina Chua, executive editor of Semafor. Writing in the publication, Chua argues that while much of the industry debate has focused on whether AI threatens jobs or ethics in reporting, the bigger<\/p>\n","protected":false},"author":1,"featured_media":8366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118],"tags":[],"class_list":{"0":"post-8365","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-publishing-news"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sandbox.hbmadvisory.com\/amplify\/wp-json\/wp\/v2\/posts\/8365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sandbox.hbmadvisory.com\/amplify\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sandbox.hbmadvisory.com\/amplify\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sandbox.hbmadvisory.com\/amplify\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sandbox.hbmadvisory.com\/amplify\/wp-json\/wp\/v2\/comments?post=8365"}],"version-history":[{"count":1,"href":"https:\/\/sandbox.hbmadvisory.com\/amplify\/wp-json\/wp\/v2\/posts\/8365\/revisions"}],"predecessor-version":[{"id":8367,"href":"https:\/\/sandbox.hbmadvisory.com\/amplify\/wp-json\/wp\/v2\/posts\/8365\/revisions\/8367"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sandbox.hbmadvisory.com\/amplify\/wp-json\/wp\/v2\/media\/8366"}],"wp:attachment":[{"href":"https:\/\/sandbox.hbmadvisory.com\/amplify\/wp-json\/wp\/v2\/media?parent=8365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sandbox.hbmadvisory.com\/amplify\/wp-json\/wp\/v2\/categories?post=8365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sandbox.hbmadvisory.com\/amplify\/wp-json\/wp\/v2\/tags?post=8365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}