{"id":4576,"date":"2025-06-23T11:54:00","date_gmt":"2025-06-23T11:54:00","guid":{"rendered":"https:\/\/sandbox.hbmadvisory.com\/amplify\/le-monde-ceo-why-we-did-deals-with-ai-firms\/"},"modified":"2025-06-28T21:49:47","modified_gmt":"2025-06-28T21:49:47","slug":"le-monde-ceo-why-we-did-deals-with-ai-firms","status":"publish","type":"post","link":"https:\/\/sandbox.hbmadvisory.com\/amplify\/le-monde-ceo-why-we-did-deals-with-ai-firms\/","title":{"rendered":"Le Monde CEO: why we did deals with AI firms"},"content":{"rendered":"

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Louis Dreyfus, the ceo of Le Monde, explained that he decided to sign deals with AI companies to allow them use the French newspaper\u2019s content because they were doing it anyway.<\/p>\n

Speaking at WAN-IFRA\u2019s Digital Media India conference<\/a> in Chennai last week, Dreyfus said: \u201cYou can put a sign on your lawn that says \u2018Please don\u2019t walk on the lawn\u2019. But do you think that people don\u2019t walk on your lawn?\u201d<\/p>\n

He said that this being the case, the business wanted some compensation and secured \u201cvery significant revenue\u201d from its deal with OpenAI. It has also proved \u201ca strong source of new subscriptions\u201d.<\/p>\n

He added that another consideration was making sure Le Monde had a presence on platforms that \u201cwill be the main source of information for the younger generation\u201d.<\/p>\n

Le Monde is using OpenAI to help it with translations for its English language edition \u2013 which has grown since 2022 to have 12,000 subscribers; for text to speech; UX ideation; and reader feedback analysis.<\/p>\n

Through a separate deal with Perplexity<\/a>, it has built an answer engine trained on Le Monde content.<\/p>\n

Dreyfus said that Le Monde’s overall attitude towards the platforms was they are an opportunity but also a risk. “We will leverage them, while keeping an eye on our reliance,” he said.<\/p>\n

Le Monde now has 660,000 subscribers \u2013 90% of them digital \u2013 and is on course for reader revenue to be able to support the newsroom at its current size in two years’ time, said Dreyfus.<\/p>\n

The publisher is also looking at other ways of raising revenues. Dreyfus said it had recently launched Le Monde Insights, a FT Strategies-like way of providing digital strategy consultancy services to other publishers based on what Le Monde itself has learnt.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Louis Dreyfus, the ceo of Le Monde, explained that he decided to sign deals with AI companies to allow them use the French newspaper\u2019s content because they were doing it anyway. Speaking at WAN-IFRA\u2019s Digital Media India conference in Chennai last week, Dreyfus said: \u201cYou can put a sign on your lawn that says \u2018Please<\/p>\n","protected":false},"author":1,"featured_media":4577,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118],"tags":[],"class_list":{"0":"post-4576","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-publishing-news"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sandbox.hbmadvisory.com\/amplify\/wp-json\/wp\/v2\/posts\/4576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sandbox.hbmadvisory.com\/amplify\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sandbox.hbmadvisory.com\/amplify\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sandbox.hbmadvisory.com\/amplify\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sandbox.hbmadvisory.com\/amplify\/wp-json\/wp\/v2\/comments?post=4576"}],"version-history":[{"count":1,"href":"https:\/\/sandbox.hbmadvisory.com\/amplify\/wp-json\/wp\/v2\/posts\/4576\/revisions"}],"predecessor-version":[{"id":4578,"href":"https:\/\/sandbox.hbmadvisory.com\/amplify\/wp-json\/wp\/v2\/posts\/4576\/revisions\/4578"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sandbox.hbmadvisory.com\/amplify\/wp-json\/wp\/v2\/media\/4577"}],"wp:attachment":[{"href":"https:\/\/sandbox.hbmadvisory.com\/amplify\/wp-json\/wp\/v2\/media?parent=4576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sandbox.hbmadvisory.com\/amplify\/wp-json\/wp\/v2\/categories?post=4576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sandbox.hbmadvisory.com\/amplify\/wp-json\/wp\/v2\/tags?post=4576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}