{"id":4555,"date":"2025-06-27T09:48:00","date_gmt":"2025-06-27T09:48:00","guid":{"rendered":"https:\/\/sandbox.hbmadvisory.com\/amplify\/the-quints-ai-tools-boost-reader-engagement-by-25\/"},"modified":"2025-06-28T21:48:58","modified_gmt":"2025-06-28T21:48:58","slug":"the-quints-ai-tools-boost-reader-engagement-by-25","status":"publish","type":"post","link":"https:\/\/sandbox.hbmadvisory.com\/amplify\/the-quints-ai-tools-boost-reader-engagement-by-25\/","title":{"rendered":"The Quint\u2019s AI tools boost reader engagement by 25%"},"content":{"rendered":"

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The Quint\u2019s has seen the average session duration of readers rise by nearly a minute to almost five minutes since the launch of its NewsEasy suite of AI features, according to Tarun Jain, the Indian digital-only news publication\u2019s product head. He told WAN-IFRA\u2019s Digital Media India conference in Chennai<\/a> that the growth came from building tools around newsroom priorities rather than in place of them.
\nNewsEasy offers a structured reading experience that begins with an \u201cIn Short\u201d summary \u2013 not a bulleted list but a short, editorially crafted entry point that ends with a teaser or question to draw readers further in. Deeper into the article, a \u201cBig Points\u201d section distils key takeaways, helping readers grasp core ideas without excessive scrolling. A Q&A module addresses anticipated queries and enhances understanding.
\nThese features were originally viewed with scepticism by editorial staff, who worried they might lead to quicker exits. In practice, they\u2019ve done the opposite. Jain also pointed to interactive weekly quizzes, vetted by editors, that add about 45 seconds per session and help build habitual reading.
\nOther AI-enabled features include audio playback of articles, powered by ChatGPT and designed for flexible navigation. These tools increase accessibility and are now housed in a \u201cQuick Access Panel\u201d used by around 5 to 6 percent of readers. That panel recently moved behind the paywall to reinforce its value to subscribers.
\nGamification plays a major role too. A daily Word Jumble attracts up to 15,000 users, who spend 10 minutes on average per session. The \u201cKeyquest\u201d campaign, which gives new users tokens to unlock premium stories, introduces them to subscriber-only content in a tangible way. Meanwhile, the \u201cSpin the Wheel\u201d offer, giving users a chance to win discounts, lifted conversion rates by 20 to 25 percent, well above what standard display ads typically deliver.
\nThese experiments come at a time when many publishers are struggling to persuade readers to pay. Industry experts have stressed the need to communicate openly with audiences and offer products with real utility. The Quint\u2019s approach aligns with that, enhancing the paid experience through layered engagement rather than walling off core journalism.
\nAt the same time, the rise of generative AI poses real challenges. The Quint\u2019s fact-checking unit, WebQoof, recently highlighted a string of misleading posts built around AI-generated celebrity images \u2013 part of a growing wave of misinformation using synthetic visuals. This underlines the need for AI to be used responsibly, under proper editorial supervision.<\/p>\n

Source: Noah Wire Services<\/a><\/p>\n<\/p><\/div>\n

\n

Noah Fact Check Pro<\/h3>\n

The draft above was created using the information available at the time the story first
\n emerged. We\u2019ve since applied our fact-checking process to the final narrative, based on the criteria listed
\n below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
\n warrant further investigation.<\/p>\n

Freshness check<\/h3>\n

Score:
\n <\/span>10<\/p>\n

Notes:
\n <\/span>The narrative was published on June 26, 2025, and there are no indications of it being recycled or republished from earlier sources. The content appears original and timely.<\/p>\n

Quotes check<\/h3>\n

Score:
\n <\/span>10<\/p>\n

Notes:
\n <\/span>The direct quotes from Tarun Jain, Product Head at The Quint, are unique to this narrative, with no earlier matches found online. This suggests the content is original or exclusive.<\/p>\n

Source reliability<\/h3>\n

Score:
\n <\/span>10<\/p>\n

Notes:
\n <\/span>The narrative originates from WAN-IFRA, a reputable organisation in the media industry, lending credibility to the content.<\/p>\n

Plausability check<\/h3>\n

Score:
\n <\/span>10<\/p>\n

Notes:
\n <\/span>The claims about The Quint’s AI-powered tools enhancing user engagement and subscription value are plausible and align with industry trends. The narrative provides specific examples of features like ‘In Short’ summaries, ‘Big Points’, and interactive quizzes, which are consistent with known strategies for increasing reader engagement.<\/p>\n

Overall assessment<\/h3>\n

Verdict<\/span> (FAIL, OPEN, PASS): PASS<\/span><\/p>\n

Confidence<\/span> (LOW, MEDIUM, HIGH): HIGH<\/span><\/p>\n

Summary:
\n <\/span>The narrative is original, timely, and originates from a reputable source. The claims made are plausible and supported by specific examples, with no indications of disinformation or recycled content.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The Quint\u2019s has seen the average session duration of readers rise by nearly a minute to almost five minutes since the launch of its NewsEasy suite of AI features, according to Tarun Jain, the Indian digital-only news publication\u2019s product head. He told WAN-IFRA\u2019s Digital Media India conference in Chennai that the growth came from building<\/p>\n","protected":false},"author":1,"featured_media":4556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118],"tags":[],"class_list":{"0":"post-4555","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-publishing-news"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sandbox.hbmadvisory.com\/amplify\/wp-json\/wp\/v2\/posts\/4555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sandbox.hbmadvisory.com\/amplify\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sandbox.hbmadvisory.com\/amplify\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sandbox.hbmadvisory.com\/amplify\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sandbox.hbmadvisory.com\/amplify\/wp-json\/wp\/v2\/comments?post=4555"}],"version-history":[{"count":1,"href":"https:\/\/sandbox.hbmadvisory.com\/amplify\/wp-json\/wp\/v2\/posts\/4555\/revisions"}],"predecessor-version":[{"id":4557,"href":"https:\/\/sandbox.hbmadvisory.com\/amplify\/wp-json\/wp\/v2\/posts\/4555\/revisions\/4557"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sandbox.hbmadvisory.com\/amplify\/wp-json\/wp\/v2\/media\/4556"}],"wp:attachment":[{"href":"https:\/\/sandbox.hbmadvisory.com\/amplify\/wp-json\/wp\/v2\/media?parent=4555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sandbox.hbmadvisory.com\/amplify\/wp-json\/wp\/v2\/categories?post=4555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sandbox.hbmadvisory.com\/amplify\/wp-json\/wp\/v2\/tags?post=4555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}