Why HBM Advisory?

We bring decades of hands-on experience running editorial and commercial operations. We help our clients move forward with clarity, speed and confidence.

AI can offer quick answers to almost any question. But while machines can help you analyse problems or summarise options, they can’t craft a plan that actually works in the messy, complex reality of your organisation. That’s where we come in.

Others may rely on recycled strategies or off-the-shelf frameworks, but we know that no two publishers are alike. We can translate big ideas into practical, bespoke roadmaps — grounded in decades of real-life experience.

We’ve walked in your shoes: we’ve transformed newsrooms, launched paywalls, grown subscriptions and aligned editorial with business — not in theory, but in practice.

Use AI for answers. Use HBM Advisory for action.

• Deep experience:
  Our insight doesn’t come from slides and templates – it comes from years of lived responsibility, tested judgment and learning what works in the real world
• Bespoke recommendations:
  We don’t believe in handing out frameworks that ignore your context. Every implementation plan we create is built around where you are now, what your teams are capable of and what success looks like in your market
• Practical implementation:
  We don’t just write documents, we help you deliver real change. Whether it’s realigning teams, fixing onboarding flows, reshaping your content operation or embedding the right AI tools, we focus on what you can start doing tomorrow

Leave the desk research to AI. When you’re ready to make things work in the real world, that’s where we come in.